National Library of Ireland
Digital Messaging Redesign
After in-depth interviews, I overhauled the brand messaging and created clear, accessible copy for the National Library of Ireland’s digital team.

Van Leer Foundation, The Hague
Early Childhood Matters
I have created consistent brand messaging and social media copy for three editions of the Van Leer Foundation’s flagship annual publication.

The Irish Times
Opinions and Feature Writer
I have contributed features and opinion articles to Ireland’s leading national newspaper.

Sustainability and Brand Messaging
Bird Global, Inc.
I wrote brand messaging and web content showcasing Bird’s commitment to sustainable micromobility and cleaner cities.

SembraMedia
Project Oasis
I researched and wrote about the sustainability of 20 digital media organisations in Ireland for this Europe-wide study.
Featured Work
Words with impact. Whenever you need them.
I do three things:
Copywriting that sells with clarity and confidence.
Brand strategy that defines identity and voice.
Journalism and features that tell stories with heart and depth.
